The Challenge
- Every year, the world uses more resources than our planet can sustain. With fashion as one of the most polluting industries, tellin.online wanted to shift from the larger “take-make-waste” consumption model to a more responsible cycle that involves local talent and resources.
- As a self-funded start-up, this clothing brand aims to innovate in an often-saturated industry, one that emphasizes style rather than substance. We needed a digital solution that allowed the business to innovate freely with very few technical constraints.
- The concept is to propose clothes that reinvent the smart casual attire for people of all horizons. An experience centered around the individual and his hectic lifestyle.
- A new business with relatively low exposure to digital technologies, and a desire to produce lean results fast.
- A brand that required a large degree of freedom to evolve its business model over time. A need for agility in day-to-day operations to respond better to short development cycles.
Transformative Solution
- Statement: A fashion start-up acquiring knowledge and skills to develop and scale its ideas into a fully-fledged e-commerce business. A business that aims to advance the fashion debate with clothes that are elegant and suitable for everyday stress.
- Co-creation: Involving the consumer as much as possible in the definition of the solution through workshops and focus groups.
- Measured: a phased roll-out plan that involves a community of fans from start through to launch. A soft launch of the first “brochure” website while the business was designing its collections. A second launch with embedded e-commerce solutions, including sales, invoices, multiple payment gateways, inventory management, an interactive blog, and a dedicated VIP membership section.
- Active elegance: creating an elegant garment, free of superficiality and designed for everyday situations. The digital solution provided by yechte embodies this same idea: affordable and powerful yet elemental in its execution.
The Business Impact
Conversion rate
High customer-acquisition rates since the platform is designed around a concept of membership and affiliation
4500+ followers
A community of more than 4500 followers that actively support the brand and the vision of its owners
Flexible business
A digital solution that is scalable, cost-effective, and easily manageable for its owners
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