JLM Accounting

The Challenge:

• Presenting Technical Accounting Services in a User-Friendly Way: JLM needed a clean, professional platform to present their wide range of services—accounting, tax declarations, fiscal optimization, business creation coaching—in a clear and accessible manner for both new and existing clients.
• Enhancing Credibility for a Firm with 25+ Years of Expertise: The firm's experience, dependability, and reputation had to be reflected in the new website, which also had to highlight their cutting-edge, digital-first approach to accounting.
• Multilingual Capability for Broader Regional Reach: Even though the website was only available in French, it was very important that it could easily be expanded to include more languages as the business grew.
• Powerful Service Presentation with Clear Navigation: The intention was to showcase not only "what" JLM provides, but also how they support clients through digital tools, coaching, advice, and strategic assistance.
• Lead Generation and Direct Communication Tools: An improved contact system was required, allowing users to quickly reach out via forms, phone calls, emails or office location information.
• A Scalable System for Future Content: News, Blogs & Updates: Because JLM frequently releases tax advisories, legal updates, and accounting updates, the website required a flexible blog system to ease the sharing of insights.

Transformative Solution:

• Custom WordPress Development for a Modern Accounting Brand: yechte provided custom WordPress development for JLM, a modern accounting brand. We designed and developed a polished, high-quality website that mirrors the firm's professionalism, extensive experience, and client-centric approach.
• Intuitive, High-Impact Design with Elementor: The project utilized Elementor to deliver an intuitive and high-impact design. By developing visually clean and structured pages, we translated complex accounting services into simple language, emphasized critical value points such as real-time insights, and clearly presented JLM’s professional strengths. This focus on clarity and strategic presentation ensures the website provides a consistently engaging experience across all device types.
• Smart Content Management with ACF & Meta Box plugins: We provided smart content management using Advanced Custom Fields (ACF) and Meta Box plugins, allowing JLM to easily update services, case studies, blog posts, highlights, and team information through a simplified backend. This solution gives the firm full content control without technical overhead.
• Multilingual Foundation with TranslatePress: Although the website is currently French-based, yechte set up TranslatePress Multilingual, enabling seamless expansion to additional languages without redesign.
• Powerful Lead Capture with Contact Form 7: For efficient and secure contact, we used structured Contact Form 7 forms alongside direct communication tools like call links, contact buttons, and an embedded office map. This integrated approach makes initiating contact with JLM both simple and immediate.
• Enhanced User Experience with Strategic Plugins: By carefully integrating important WordPress plugins, the user experience was strategically improved. We used Slider Revolution for visual storytelling and Mailchimp (through MC4WP) for email marketing. The Redux Framework was used for theme customization and optimization, and The Events Calendar was used to manage events. We created secure, automated backups using the WPvivid Backup Plugin and strengthened the website with Wordfence Security to guarantee dependability. Together, these tools form an ecosystem that guarantees a reliable, safe, and efficient platform.

The Business Impact: