IFSU Digital

The Challenge

• As a non-profit non-sectarian organisation, IFSU aims to share its meditation teachings with as many people as possible globally. IFSU needed a digital solution that centralises in a structured manner all its content: thousands of transcripts, lectures, videos and audio files.
• Greater exposure to the digital world using centralised applications helps IFSU spread its message of mindfulness and peace far beyond its usual reach.
• Conscious of the need to modernise its set-up, IFSU was looking for an improved way to connect with modern users as well as its existing core base.
• IFSU wanted to simplify the way it engages with its members, and to make its knowledge available in an intuitive manner.

Transformative Solution

• Tech meets the human soul: as we centralised a large amount of data, we used metadata to link all the content around meaningful key categories. This makes the content dynamically available.
• Spreading a message: the system we deployed gives any user access to a vast amount of information. It allows users to download content and engage with the wider community of practitioners.
• Physical and virtual: creating the space for all meditation-related events, be it physical or digital. Using videoconferencing technology, IFSU was able to circumvent the hurdles of Covid19 by organising online meditation events and seminars.
• Common cause: the system deployed makes it easy for each school to publish its own content, keeping some autonomy while remaining part of a greater ensemble.

The Business Impact