HR Intelligence

The Challenge:

• Communicating a Highly Specialized HR Expertise: HR Intelligence, led by Anne Esgain — a Belgian Reward consultant with more than 20 years of experience — needed a website that could clearly present and easily explained complex HR concepts such as Reward Strategy, Pay Equity, Job Evaluation, Equal Pay Audits, and Organizational Design in a clear, accessible way.
• Multilingual Website Requirements: The client wanted the site to be available in three languages - English, French, and Dutch -  so that it could serve a wide range of European audiences.
• Easy Content Management: As HR Intelligence produces evolving HR insights, the site needed a backend structure allowing Anne to update content effortlessly, without technical dependency.
• Clean, Professional UX Focused on HR Services: The website had to reflect HR Intelligence’s professionalism, credibility, and strategic approach, so that the brand stood out in a competitive consultancy landscape.
• Strong Lead Generation Strategy: The platform needed reliable contact systems to capture inquiries, especially from corporate HR teams seeking Reward Management or Pay Equity support.
• High Performance & Security: Fast loading, optimized performance and secure architecture were needed to make sure that the site loaded quickly across all regions and to keep sensitive HR-related information safe.

Transformative Solution:

• Custom WordPress Development: yechte built the website on WordPress because it is flexible, can be expanded, and is easy to manage. A clean, corporate design that fits with HR Intelligence's brand identity and puts an emphasis on professionalism and clarity in communication.
• Rapid & Flexible Design with Elementor: Using Elementor, yechte made layouts that look great and work well on all devices to show off HR Intelligence's services. This method allowed for quick changes to the design, gave pixel-perfect control over layout elements, and made it easy for the client to make updates in the future.
• ACF-Powered Content Management: We implemented Advanced Custom Fields (ACF) to make updates easier. This meant Anne could manage sections on HR methodology, service descriptions, multilingual content blocks, expertise highlights, and HR expertise without having to touch any backend code.
• Seamless Multilingual Experience with TranslatePress: yechte added TranslatePress Multilingual to help the client's three-language skills (EN, FR, and NL). This made it easy to switch between languages on the front end, ensured accurate translation workflows, and added support for HR terminology. This made sure that the message was the same in all three languages.
• Lead Capture with MetForm: We built custom MetForm contact forms to help with requests for consultations, corporate inquiries, and data collection directly from HR teams. This made the process of handling new leads easy and reliable.
• High-Speed Performance with LiteSpeed Cache and Cloudflare: To ensure the site loads instantly across regions, we integrated LiteSpeed Cache, Cloudflare CDN ensuring faster page load, image loading and database optimization, and improved overall SEO performance.
• Strategic Content Structure Highlighting HR Expertise: The website was designed to emphasize HR Intelligence’s core services: Reward Management, Pay Equity & EU Pay Transparency Directive Compliance, Job Evaluation (HayGroup/Korn Ferry, Mercer, WTW), Organisational Design (CIPD), and Change Management (ADKAR methodology). These were presented in a structured, easy-to-navigate format for HR leaders and decision-makers.

The Business Impact: