Digital transformation is a journey that can be accomplished by a strategic perspective only. A sense of right path followed in a correct roadmap is very necessary for driving value and growth in any business.
The approach for driving digital transformation successfully depends on the 3 questions – why what and how.
Before putting into implementation, a digital strategy must ensure about -- what is the business model, why are the changes required and how the changes can be performed to reach the ultimate goal.
There are simple 5 steps to drive digital transformation in an organisation:
1. Understanding the need for a change
Nowadays people are more inclined towards using digital technologies, which has changed their habits and needs accordingly. With this, emerges a need to transform and reshape the
For example, an interactive “human” interface for customer service with the help of chatbots is very effective. It replies to the customer's query on the platform immediately.
2. Open platform for innovative ideas
An open network for a collaborative environment for the employees to share their innovative idea is very important for business growth. This can help bring new services and reinvent the existing ones. Employees should always set free to share their feedback on the changes and encourage the modifications if required. Check with the resources are there any blockers in their work.
3. Analytics of business insights and data
A robust AI-powered analytics platform helps the entrepreneur understands what decisions should be taken, what will its effects be and how the business will grow further. Digitization and automation will drive more operational efficiencies, productivity to the business. This will also save the time and potential of the resources to focus more on important and creative tasks.
4. Strong leadership
For leading any organisational change, a leader should be aware of the digital trends and implement them in the ongoing process. He should work on the user research, build insights and develop a high-level vision. The leader should always discuss the impact and benefits of the digital changes.
5. Focus on outcomes
The main aim of digital transformation is to reshape the whole company’s structure by investing in technology. So, we can keep a track of the outcomes by measuring the number of complaints a customer raised and how many customers are satisfied with the changes. It must drive the real value for the customers.
Thus, a smart strategy to drive the transformation should always focus on how it is affecting audiences in terms of changes made. Keep up the pace with the digital trends and always take the necessary step before others.
"To be different in the market, be the change"
Focus, plan and design the journey according to the feasibility and determine the right digital techs to perform the experimentation.