8 Key Ways to Boost your Online Traffic Organically

One of the key challenges for every organisation is to drive the online traffic towards its website. Whether you are selling a product or offering service, a key target is to push the relevant audience to discover your business.

There are plenty of ways through which you can boost the online traffic at a very little cost. Whether it is through blogging, or through keyword analysis there are simple paths of boosting traffic organically. Here is a summary of ways that we employ and use daily.

1. Improve your SEO

Every website wants a good ranking online with Google. However, it is not easy to rank your website well. The reason is that SEO isn't a service, rather it is a collection of services that follow a long-term strategy which includes:

• Content building and digital marketing

• Web page optimisation

• Building backlinks

• Outreach to the right audience

• Analytics and tracking of results
  

For the initial step, we advise understanding who your audiences are, what are their interests. Optimise your content and keywords accordingly. Note it down on a paper who the personas of your audiences are, and try reaching them by creating specific content. This means you are addressing their interests through your content and hence improving your own SEO.

2. Appropriate Keywords

Don’t only build your online campaigns for the keywords that are popular. Always search for the keywords that are beneficial for your domain. This will help in boosting your content in Google ranking and other search engines will start recognising your website. Keywords serve two basic roles: help in getting the leads and also to direct the traffic from Google. As Data Lakes aggregate 1000s of keywords associated with your business or products, think about your tone of voice before engaging online.

3. Content Creation

Give the audience a reason to bookmark your website link by adding valuable and thoughtful information. For earning that recognition, you should create content that is new and engaging on a frequent basis:

This can be done through the use of:

• Infographics and statistics

• Videos and interactive media

• Unique memes

• Interviews and podcasts

• Case studies and researches

Writing blogs for the services you offer is one of the very effective ways to drive the traffic organically. Try to write for the “long tail keywords” which people are most searching for rather than simple “keywords” that are trendy.

A good practice suggests putting blogs twice or thrice a week each with some 'Call To Action' for engagement and content-sharing.

Avoid putting poorly written, lengthy and cheap content in your blog posts. Work hard to maintain the interest of readers and keep traction.

4. Internal Linking

Internal links are always useful, this keeps visitors to stay on the site for some more time. Once you build a great content for your website try pushing it with the internal linking process like your one article is linked with another article of your website. In this way, users navigate more stuff on your website related to their interest. Don’t overuse the links because it would look like a spam.

5. Backlinking

Create relevant and original content to encourage readers to link to your website to generate traffic. One of the finest ways of doing this is -- guest blogging. Write for other famous websites and invite others to write for your platform but make sure they all fall in the concerning domain. Remember, Google favours sites that have incoming links, so always review the backlinks that adds value to the site. In this way, you can build relevant backlinks for your website.

6. Social Media Platforms

Choosing the right social media platform for your business is an important decision to make. Give your followers a reason to stay tuned with your page’s content. This way, you can build your social media presence on channels such as Twitter, Linkedin, Facebook, Instagram, Pinterest...etc according to your content to make it popular. Engage people by talking and discussing the services you offer. You can do it by posting an eye-catching infographic on FB about your latest launch or you can simply post a tweet on Twitter to gaze attraction of twitterites.

Furthermore, add share buttons to your website to make it convenient for readers to share and promulgate your content further. Aggregator platforms such as Buffer and Hootsuite are good ways to multiply your posts across social media platforms in a single click.

7. Analytics and Data Analysis

For insights to be meaningful, first understand your organisation's goals. There are several tools for the analytics purpose, you can use Google Analytics to keep track of your website's traffic. Marketing without analysis is of no use. The type of insights that a business wants to capture includes -- what happened on your site, why did it happen, what is likely to happen and how can we define what happens. Your business' sales journey online must be mapped around an analytics funnel that provides meaningful insight.

With this, you can have a better view of the keywords that are generating good traction and what needs to be taken out for better online ranking and engagement.

8. Social Forums

Try to be active on social forums like Quora or any other discussion platform by participating in the ongoing discussions. This would help you in engaging the audiences who share similar interest and builds your brand name.

Thus, it is always important to plan your strategy for pushing the services of your website to the right audiences.

Follow the above 8 tips for generating traffic organically. This will help you increase your search engine rankings and give you a genuine connection to your online customers.